Miraculous Action: Together against plastic pollution!

Miraculous - Tales of Ladybug and Cat Noir: ZAG, Mediawan Kids & Family, and The Breteau Foundation join forces for the launch of a special episode where the superheroine and her friends become ambassadors in the fight against plastic.

Produced by ZAG and Method Animation (Mediawan Kids & Family) in collaboration with The Breteau Foundation, the special episode Miraculous – Action leverages the popularity of the Miraculous phenomenon to raise awareness among young audiences about plastic pollution.

In the episode Action, which will have its premiere on TF1 on September 17th at 9.15 AM, Marinette, Adrien, and their friends actively fight plastic pollution in Paris. However, they quickly realize that the task seems impossible on their own scale. Marinette then comes up with the idea to address the problem at its source by personally persuading the largest plastic manufacturer to change its habits. But soon, the heroes encounter a formidable adversary...

Developed in collaboration with The Breteau Foundation, this unprecedented episode forms part of an educational initiative called the Plastic Changemakers   program developed by The Breteau Foundation for teachers worldwide. The program consists of 5 modules, all supported by the heroes from the Miraculous series, and aims to inspire over 1 million children around the world to become ambassadors for change in the fight against plastic.

Miraculous - Action presents a theme that aligns perfectly with the values upheld by the Miraculous brand and its ambition to raise awareness among the new generation about today's and tomorrow's challenges (ecology, diversity, community living, etc.).

The TV series Miraculous – Tales of Ladybug and Cat Noir garners record-breaking audiences in over 120 countries around the world on premium broadcast outlets including Disney Channel in Europe and the U.S. and TF1 in France. The series often ranks in the number #1 spot with channel partners. The superheroes also attract a substantial fan community, especially in the digital realm (36 billion cumulative views on YouTube, and over 5.5 million subscribers on TikTok).

The Breteau Foundation’s mission is to maximise children’s future potential by providing equitable access to quality education through bespoke teacher training, educational content, and digital tools. The collaboration with ZAG and Mediawan Kids & Family, producers of the Miraculous phenomenon is a perfect match – tackling education on real world issues such as plastic pollution with the Miraculous characters - which children identify and relate to, thus making the message easily relatable and impactful.

The episode will be broadcast in France on TF1 and Disney Channel, and worldwide on Disney Channel and YouTube. The entire Plastic Changemakers program will be available to download at no cost on The Breteau Foundation website - https://plastic-changemakers.breteaufoundation.org/ - this includes the 5 modules for teachers and children as well as the Miraculous - Action episode.

“We are sensitive to ecology and environmental protection through the actions we plan to launch shortly within our future foundation ZAG Forest. In this context, it seemed obvious to us to participate in the initiative of The Breteau Foundation and to put our heroes at the service of this cause. Ladybug and Cat Noir are the best ambassadors of tomorrow’s issues and will be able to accompany children in their ability to create a better world. As the old saying goes, “we do not inherit the earth from our ancestors, we borrow it from our children,” adds Jeremy Zag, Founder and CEO, ZAG.

"We are thrilled to partner with The Breteau Foundation and our long-standing partner ZAG on a unique and impactful project. Raising awareness among the younger generation about environmental issues is an absolute necessity. The Miraculous universe provides an ideal platform to raise awareness among young audiences and their families about environmental themes," says Julien Borde, President of Mediawan Kids & Family.

“We are extremely excited for children around the world to embark on their journey to become Plastic Changemakers ambassadors alongside their favourite characters from Miraculous: Tales of Ladybug and Cat Noir. We know from our international experience in education that children are concerned about plastic pollution and their future planet. Through our Plastic Changemakers Education Pack and Action episode, we will help children to become ambassadors for responsible plastic use in their homes and local communities through fun, engaging, and accessible content,” says Sebastien Breteau, Founder of The Breteau Foundation.